Sod Solutions
ARt Direction
Encourage customers to connect in new ways for Valentine’s Day, and to drive awareness to the fact that we are not just celebrating romantic love, but all types — the big to small, the hilarious to the heartfelt and everything in between. And to inspire imaginative, insightful uses of Shutterfly products that amplify and celebrate life’s moments while embracing the mentality of
Art directed and designed the full rebrand of Sod Solutions, encompassing all 14 brands. The goal was to create a cohesive portfolio where each brand aligns seamlessly within Sod Solutions' identity.
As leaders in the turfgrass production industry, Sod Solutions found their annual newsletter incredibly valuable for highlighting industry updates. I spearheaded the entire production process, from curating stories and features to managing graphic design and overseeing the production budget.
For Sod Solutions, effective communication with Landscape Architects was paramount. They aimed to provide easily digestible information for architects when selecting grass. This series of print materials served as convenient cheat sheets, designed to assist landscape architects in choosing the ideal turfgrass for their projects.
This print piece, created for Sod Solutions, features HGT Bluegrass. I developed a custom set of iconography to emphasize the distinctive qualities of this superior brand.
Latitude 36,
SportsField Management AD
These brochures served as easy cheat sheets for sports and golf superintendents to identify the right grass for installation. Working closely with Sod Solutions, I designed custom graphics and iconography illustrating regional suitability and the strengths and weaknesses of various grass types.
Crafting a print ad for Latitude 36, a premier turfgrass used in top professional sports such as the World Cup, NFL, MLB, and countless collegiate fields, was a challenge I eagerly embraced. This impactful three-page ad undoubtedly made a significant statement.
