Shutterfly, Wedding
ARt Direction
Worked with merchandise partners to establish product mixes that tell accurate and tangible stories. Ensured that couples felt represented through a diverse range of styles. Focused on varying merchandise to meet different preferences and needs.
For the wedding, Shutterfly asked me to lead the development of updated imagery that aligned with the newly established brand style. This imagery was designed for consistent use across web, social, and app platforms.
I collaborated with the UX team to conceptualize new navigation options for the wedding experience. One goal of this shoot was to create imagery for A/B testing that would enhance the customer experience. This aimed to provide more engaging visual entry points as soon as customers land on the page.
New imagery assets were created to define every wedding touchpoint. These assets needed to be versatile, allowing for seasonal updates to maintain newness and freshness.
