Shutterfly, Evergreen
ARt Direction
Guiding the art direction for this home decor update was a journey of storytelling through design. From selecting products that harmonized visually to collaborating with merchandise partners to showcase the most compelling designs.
CTA 2
Headline Placeholder
Subcopy for placement.
CTA 1
Ratio for web or social
Ratio for app
2:3 ratio for web
Ratio for web hero or marquee
After developing concepts for telling product stories, I created standardized templates for image crops and included text placement guides as needed.
The goal for our merchandise partners was to showcase a product mix that could be bundled to help customers make quick decisions. By guiding the art direction for photos, I developed ideas that ensured the images remained versatile and usable across various cropping dimensions for web, app, or social media.
The goal for our merchandise partners was to showcase a product mix that could be bundled to help customers make quick decisions. By guiding the art direction for photos, I developed ideas that ensured the images remained versatile and usable across various cropping dimensions for web, app, or social media.
After developing concepts for telling product stories, I created standardized templates for image crops and included text placement guides as needed.