A cohesive visual system was established for JustFit, including a font system, refreshed color palette, and clearly defined photography and video style, transforming the brand from a meal prep focus to a broader lifestyle initiative. The color palette was carefully curated to evoke energy, vitality, and balance, aligning with JustFit’s mission to promote an active and healthy lifestyle. The font system ensured consistency and readability across all platforms, helping to maintain a professional and approachable brand presence.
In addition, the shift toward more lifestyle-oriented photography elevated JustFit’s visual storytelling. By featuring real moments and relatable experiences, the brand created a deeper, more personal connection with its audience. These strategic updates not only strengthened the brand’s identity but also significantly increased engagement across web, app, and social platforms, positioning JustFit as a lifestyle brand that resonates with its target market.
JustFit’s meal prep brand had relied heavily on appealing food photography, which was failing to engage their audience effectively across social platforms. They sought to broaden their brand into a lifestyle focus and enhance their presence across web, app, email, SMS, and social media channels.
We revamped JustFit’s brand assets by introducing new color schemes, fonts, and a mix of vibrant photography and engaging video content. Additionally, we integrated email and SMS campaigns to promote the expanded lifestyle brand and drive interaction across all channels.
Social media engagement increased by 23%, email open rates improved by 21%, and SMS response rates jumped by 17%.
Engagement grew by 41%, website traffic rose by 17%, email click-through rates increased by 25%, and SMS sign-ups saw a 18% boost.
Social interactions soared by 54%, app downloads rose by 20%, email conversions climbed by 30%, and SMS campaign effectiveness improved by 25%.
Overall social engagement surged by 73%, online orders grew by 34%, email and SMS campaigns generated a 23% increase in customer engagement, and brand awareness significantly improved. These strategic updates effectively transitioned JustFit into a vibrant lifestyle brand, leading to sustained increases in engagement, sales, and overall brand presence.
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The Results
Objective
Social media engagement increased by 23%, email open rates improved by 21%, and SMS response rates jumped by 17%.
Engagement grew by 41%, website traffic rose by 17%, email click-through rates increased by 25%, and SMS sign-ups saw a 18% boost.
Social interactions soared by 54%, app downloads rose by 20%, email conversions climbed by 30%, and SMS campaign effectiveness improved by 25%.
Overall social engagement surged by 73%, online orders grew by 34%, email and SMS campaigns generated a 23% increase in customer engagement, and brand awareness significantly improved. These strategic updates effectively transitioned JustFit into a vibrant lifestyle brand, leading to sustained increases in engagement, sales, and overall brand presence.
